Emerging Markets

OPPORTUNITY SCAN IN NEW MARKETS

Whether a diversified business or a single-business-line company, which can explore multiple markets or look at new technology trends to bet on,

The Jai Group has a product line that can help you to quickly scan opportunities across multiple verticals and markets and identify the highest potential ones.

We combine a top-down fact-and-analysis-oriented opportunity scan module with the experiential guided visit to produce a synthesis.

  • Often the first step to engaging with new markets and/or opportunities is to decide which ones make sense for your company. This may be more important in an emerging market scenario or when you are evaluating opportunities in new technologies.
  • Emerging markets such as India, Brazil, and Mexico provide new ways of growing your business, sometimes through related/unrelated diversification. For example, did you know that conglomerates with very diversified businesses are common even among multinationals in countries such as India? (Example: ITC – subsidiary of British American Tobacco who is in the Hotel business.)
  • Even for your core business, a straightforward evaluation may not make sense due to the local dynamics of the industry and country-specific realities/risks. A large middle class and a breakfast eating culture have not resulted in the success of cornflakes in India. Despite being a more advanced country, building products have a much smaller market in the United States as a proportion of the total market compared to a country like Brazil.
  • Our opportunity scan will provide you with a quick analysis of where are the real opportunities and in which market so that your team doesn’t spread itself too thin analyzing all emerging market opportunities or makes the wrong choice because of reasons such as cultural/geographical proximity.
  • This standard consulting offering from the Jai Group allows you to arrive at a fact-based and consensual answer working as a team with your senior executive tempered by our seasoned judgment from several years of doing business in these geographies. Our process combines an outside-in perspective of rapid analysis of key metrics of your industry in multiple markets and an inside-out audit-driven assessment of your organization’s capabilities and readiness to engage with these markets. The answer is a country–industry–opportunity matrix that provides a first-cut list of markets that may be worth pursuing.
  • This top-down opportunity scan also works while navigating businesses built around new technologies. Imagine a manufacturing company wanting to enter the IoT space through a connected partner. Quick top-down landscaping of the technology space around IOT along with business models will provide a broad estimate of where it is possible to find a white space or at least an attractive market segment.